We value your privacy. This Privacy Policy describes the information collected when you visit the website guestreservations.com (the “Site”) and use the Services (as defined in the Terms of Use) and how Guest Reservations (“Travel Agent,” “Guest Reservations,” “we,” or “us”) uses and discloses that information. When you make a booking through the Site, your information is transferred to the respective hotel where you book. Through the Services, we also display and send you deals that may be interesting to you. You agree to all of the terms of this Privacy Policy by using the Site and Services. You should immediately cease using the Site and Services if you do not agree.

Children

Guest Reservations does not seek to collect personal information about children under 13, and you must be 18 or older to use the Site. We may collect information from parents or guardians about family reservations with their consent. If we learn and have actual knowledge of a child providing information through the Site, we will delete such information as soon as possible. We will honor requests by a parent or guardian to review or delete information about their child.

Security

We use reasonable safeguards to protect personal information against loss and theft, including encryption technology, restricted access, “firewalls,” and Secure Socket Layers (SSL). However, security over the internet cannot be guaranteed. Guest Reservations does not assume any responsibility for any harm, loss, or damage you may experience or incur by the sending of personal or confidential information over the internet, and you should take your own measures to protect your sensitive information. If you have any questions about the security of our Site, contact us through our contact page.

Information Collected

We collect and use customer information as necessary to deliver great service to our customers (including telling our customers about our hotel reservation services, deals, and other opportunities through email) and to run and improve our business (which includes our reservation services and marketing).

Reservation Information and Customer Support. You can browse the Site without revealing “personal” information. However, to use parts of the Services, such as making a hotel reservation, we require you to provide identifiers such as your name and contact information, billing information, commercial information about your transaction and reservation, and other personal information as indicated on the Site. You may also provide us with information when you communicate with our customer support. You always have the option to not provide information by choosing not to use a particular feature. By providing information to us, you agree that the information is true, accurate, and complete and that you have authorization to provide it to us.

Cookies, Device, Internet, and Platform Information. When you use the Site, information is collected automatically by Guest Reservations and third parties, including affiliates, analytics providers, and our online customer support provider, through technologies such as cookies, beacons, tags, scripts, and tracking tools. By using the Site, you voluntarily consent to such collection. The Site contains first-party, third-party, necessary, preferences, analytics and performance, and advertising cookies; if you access the Site on a mobile device, we collect device and related identifiers. For example, we gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may combine this automatically collected log information with other information we collect about you, and we may receive reports based on the data from these technologies. Our advertising partners may use cookies and web beacons to collect information about your activities on this Site and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted advertisements, you may opt out by emailing us. Please note this does not opt you out of being served all advertising. You will continue to receive generic advertisements and non-marketing communications. Our Site also includes social media features, such as the Facebook, Twitter, and Instagram buttons (“Features”). These Features may collect your IP address and information about page visits and may set a cookie to enable the Features to function properly. Your interactions with these Features are governed by the privacy policy of the company providing it. For more information, see the policies of Facebook/Instagram and Twitter. Guest Reservations may also use Google tools, such as Google Analytics, to collect and use information about you. For more information, please see the Google Privacy Policy. Users can always control cookies and device settings at the individual browser level and on individual device settings; however, your ability to use some features of our Site may be limited or not available. For more information about cookies and opting out, please visit https://www.allaboutcookies.org/, www.youronlinechoices.com/uk/your-ad-choices, www.networkadvertising.org/choices, and www.aboutads.info/choices.

Third-Party Information. We get information from our affiliates and non-affiliated third parties, such as account activity and purchase information. We also get information from third parties, including public information, such as verification services and consumer reporting agencies (to comply with regulatory requirements, ensure data accuracy, and prevent fraud, for example) or from other sources. We use this information to develop, offer, and deliver our Services, to process transactions in your accounts, and to obey legal and regulatory requirements.

Public and Other Information. We collect and display personal testimonials of satisfied customers on our Site in addition to other endorsements. By posting public content about us, you consent that we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us through our contact page. We may collect information from you related to a promotion, when you communicate with us or with our customer support, or when you otherwise provide it to us. We may also draw inferences about your preferences from the information described in this Privacy Policy.

Retention of Information

We will retain your information for as long as it is necessary for the purposes set out in this Privacy Policy, including to the extent necessary to comply with our legal obligations, enforce our legal agreements, and resolve disputes.

Use of Information

Reservation Services. Guest Reservations is an independent travel network with over 100,000 hotels. We aggregate deals for users by connecting to these different hotels. When you search for or book a reservation, your information is transferred to companies related to our platform, including the respective hotel(s) where you book, to provide, fulfill, confirm, and update your bookings. In other words, you are using the Site to transfer your information to and to interact with these third parties, and we use your information to facilitate the services you request and fulfill our contractual terms. We do not transfer or disclose your sensitive personal information to third parties absent this use or other direction by you. Your personal information is not sold.

To Administer and Improve the Services. We use information, such as your activities on the Site, to measure interest in third-party hotel bookings, communicate with you, such as to inform you via email about viewed or booked reservations, special offers from Guest Reservations or affiliates, and notifications or updates, customize your experience, improve content and offerings, and analyze use of and improvements to the Site and Services. Likewise, we may use information to provide customer support services.

Legal Purposes. We may use information to detect and protect us against error and criminal activity and enforce our terms and rights. We also use your information to prevent fraud, create reports for analytics and business reporting, facilitate asset transactions, and otherwise comply with legal obligations. At times, we may look across multiple users to identify problems.

Security. We use information for security, including to authenticate guests.

Tracking. We use cookies and automated technologies, as described above, to recognize and track new and previous Site visitors, recognize your preferences and devices, review and analyze trends, analyze aggregate and/or anonymized user behavior, administer the Site, track user movements on the Site, gather demographic information to improve the Services and user experience, and display targeted advertisements on the Site and third-party websites. If you have chosen to receive marketing messages, such as by providing your email address or emailing us, we may use information from our log files, cookies, or pixel tags to help us make those communications more useful to you. These uses help improve the Services and offerings.

Marketing. We use information for the legitimate interest of displaying relevant advertising, and we also use information upon your consent, such as for certain marketing. We reserve the right to send you notices that are required by law or needed to service your account. We may use information, such as data collected from cookies, to display and send relevant advertising. We may also use information to send marketing emails to you. If you no longer wish to receive our newsletter and promotional email communications, you may opt out of receiving them by following instructions in each email, by emailing us through our contact page, or by calling Customer Service at 0832 272 1111

Disclosure of Your Information

The following describes some of the ways that your information may be disclosed in connection with the Services. We may also disclose aggregate and/or anonymized information that does not identify you. If you do not want us to share your personal information with the below companies, contact us through our contact page or at the contact information listed below.

Hotels. We disclose your information to the respective hotel(s) where you book to provide and fulfill your booking requests.

Platform Vendor. The Site uses the platform of a third-party Vendor (as defined in the Terms of Use) to provide our reservation Services and fulfill your reservations; your contact, billing, reservation, and other information may be disclosed to Vendor when you make a reservation on the Site. While we collect and verify payment data, we only act as the booking agent. Once payment is made and verified, the booking is confirmed and passed on to Vendor to fulfill the reservation. When an order is confirmed, Vendor’s privacy policy and practices, which we do not control, will govern.

Service and Other Providers. We share information with service providers, such as payment processors, customer support, and other travel vendors, as necessary to fulfill your requests and provide the Services. Analytics and customer support providers may use information to help us analyze trends and administer the Site and Services. We may also from time to time contract with third parties to handle surveys on the Site.

Legal Requests. Guest Reservations cooperates with law enforcement and third parties for law enforcement purposes, to protect intellectual property and other rights, and to help protect you and our other customers. We may disclose information as authorized in response to a verified request by law enforcement or other government officials, to respond to a subpoena, court order, or substantially similar legal procedure, or when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss or to report suspected illegal activity.

Successor Entities. If Guest Reservations is involved in a merger, acquisition, or sale of all or a portion of its assets, we may disclose your information for the purpose of the business transaction.

Advertisers. Information is shared with advertisers, such as through the referenced cookies and technologies, for commercial purposes. We aggregate and disclose information in a non-personally identifiable manner to third parties for their marketing and promotional purposes. Certain information, such as your name, email address, and password, are not disclosed to these third parties in a personally identifiable manner without your explicit consent.

Public Content. We may disclose public content, such as reviews or testimonials, to other consumers for commercial advertising purposes. For example, we may post user reviews on our Site.

Consent. We may disclose your personal information with your consent.

Finally, although we use reasonable practices to protect your privacy and security, we do not promise, and you should not expect, that your personal information or private communications will always remain private or secure.

Other Websites

This Site contains links to other websites. Guest Reservations is not responsible for the privacy practices of third parties or their websites, even if they link from the Site. This Privacy Policy applies solely to information collected by this Site. To the extent that you disclose your information to other parties, different rules may apply to their use or disclosure of information.

Your Rights

Guest Reservations controls the processing of personal information and data on the Site as outlined in this Privacy Policy. You have a right to request that the personal information we’ve collected from you be corrected, updated, deleted, or accessed, and to opt out of practices, and a right to be informed, rectify, erase, restrict processing, data portability, and object, and around automated decision making and profiling. Please contact us using the contact information given below if you would like to make a request or update your preferences. Your rights are subject to legal restrictions and authorizations, but we will not discriminate against you for exercising your privacy rights.

Basis for Processing

We use your information to provide our Services and for other legitimate purposes as set forth herein. Our legal basis for collecting and using the personal information described in this Privacy Policy depends on the data we collect and the specific context in which we collect it. In particular, we may process your information where we need to perform a contract with you, you have given us permission to do so, the processing is in our legitimate interests and it is not overridden by your rights, for payment processing purposes, and to comply with the law.

Changes to Privacy Policy

We may amend this Privacy Policy at any time by posting the amended terms on the Site or providing other notice to you. By continuing to use the Site or Services, you agree to the effective Privacy Policy. You are responsible for checking this Privacy Policy when you visit the Site to review the current policy. All amended terms shall automatically be effective 30 days after they are initially posted on the Site. If we make material changes to this Privacy Policy, we will notify you by posting a new version or by other notice to you.

How to Contact Us

If you have questions or concerns regarding this Privacy Policy, you should first contact Customer Service through our contact page or by calling (832) 272-1111. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please visit our contact page.

This Privacy Policy was updated Nov 15, 2022.